Why Every Marketing Channel Won’t Work for Your Business

There are plenty of ways to market your business online, but the key is to experiment and test the waters because not everything will deliver a CPA that makes financial sense. You have to pay very close attention to your data and constantly optimize.

9 Rules Effective “Coming Soon” Pages Follow

A lot of people have the misconception that they have to have a complete website in order to start building leads and actively promoting their business. The truth is, you can generate a lot of buzz about your client’s business and their website, with an effective coming soon page.

3 Web Design Errors that Just Won’t Die

Web design has come a long, long way since the 1990s when things like GeoCities and AOL dominated the Internet. The design itself has evolved, along with a deeper understanding of principles like usability and the user experience.

Google’s New Mobile-First Index and the Death of Desktop SEO

Google just started rolling out the so-called “mobile-first” index. It’s going to change the way that your site gets ranked in the search engine results pages (SERPs). Here are a things you need to know about the mobile-first index so that you can optimize your website accordingly.

4 Keys to Boosting Your Growth Rate in 2017

To grow your business, you need to focus on growth hacking strategies such as optimizing your conversion rate, creating an irresistible offer and automating your digital marketing campaign. But how will you get there?

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4 Forgotten Aspects of a High-Conversion Homepage

In an increasingly digital world, the importance of your business homepage simply can’t be understated. After all, it is your digital storefront. And businesses seem to be paying more attention to the effort — as of 2016, more searches for “conversion rate optimization” are taking place than ever before.

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